I'm Jenny. I'm in my 50s. I have kids, grandkids, and a closet full of opinions.

For years I'd open that closet and find only two options: shirts that took themselves way too seriously, or shirts that screamed "Live Laugh Love" at me in cursive across the chest. Neither of those is me. Neither of those is most of the women I know.

So in late 2024 I bought a heat press. Then I bought another one. Then I started designing the shirts I actually wanted to wear — the ones that say what I'm already thinking. The ones I throw on with a pleated skirt one day and ripped jeans the next.

I press every shirt myself. I pack every order. I write every note. There is no factory. There is no team. There's me, two heat presses, and a deep belief that women 40+ deserve clothes that talk like they do.

If you're holding a tee right now — thank you. You are literally why this exists.

— Jenny
Founder · presser · packer
Surprise, Arizona